Marketing, Graduate Certificate

The Woodbury School of Business MBA program offers a Marketing Graduate Certificate that teaches conceptual frameworks and analytical tools for marketing decision-making from a cross-functional and strategic orientation. Focuses on understanding user needs, forecasting and planning, solution design, managing adoption, and communicating value. Utilizes research tools, such as survey design, experimentation, interviewing, and analytics to collect and analyze data. Focuses on the practice of advanced marketing management topics including brand management, product management, product development, services marketing, pricing and conjoint analysis. Integrates forecasting including diffusion models and other tactics, resource allocation, and managing profit and loss statements. Also integrates marketing communication and distribution concepts and frameworks from digital marketing and ecommerce.

Matriculation Requirements

Application for admission to the Graduate Certificate Program in Marketing with application fee.

A bachelor's degree from a regionally accredited college/university, a nationally accredited program, or the international equivalent.

A 3.0 cumulative undergraduate GPA or a 3.0 GPA calculated on the last 60 semester hours (90 quarter hours) of undergraduate work. 

Acceptance of graduate certificate program student status offers is valid only for the semester in the offer. Applicants who do not begin attendance during the semester in their admissions offers must reapply and pay the application fees before the applicable semester deadline. At the graduate certificate program's discretion, graduate certificate programs may defer enrollment if students apply for a deferment before the end of the semester for which they were admitted.