Applied Communication, B.A.
The BA/BS/Minor will give students the opportunity to earn a full major/minor in the field of applied communication. This degree prepares students with the necessary skills to (a) examine a wide range of diverse issues, including the communication needs of organizations, effective social interaction, improvement of health care understandings or delivery, implementation of behavioral interventions, training to improve communication, and activist efforts to achieve social change, (b) methodological and (c) theoretical competence to address issues of applied communication, and (d) to practice oral, written, and critical thinking skills.
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Total Credit Hours | 120 | |
| General Education Requirements | 36 Credits | |
| ENGL 1010 | Introduction to Academic Writing CC | 3 |
| or ENGH 1005 | Literacies and Composition Across Contexts CC | |
| ENGL 2010 | Intermediate Academic Writing CC | 3 |
| STAT 1040 | Introduction to Statistics QL | 3 |
| or STAT 1045 | Introduction to Statistics with Algebra QL | |
| Choose one of the following: | 3 | |
| American Civilization AS (3) | ||
| US History to 1877 AS and US History since 1877 AS (6) | ||
| US Economic History AS (3) | ||
| American Heritage AS (3) | ||
| American National Government AS (3) | ||
| PHIL 2050 | Ethics and Values IH | 3 |
| Complete the following: | ||
| HLTH 1100 | Personal Health and Wellness TE | 2 |
| or EXSC 1097 | Fitness for Life TE | |
| Distribution Courses: | ||
| Biology | 3 | |
| Physical Science | 3 | |
| Additional Biology or Physical Science | 3 | |
| Humanities (Any Foreign Language 202G/2020 course) | 4 | |
| Fine Arts | 3 | |
| Behavioral/Social Science | 3 | |
| Discipline Core Requirements | 18 Credits | |
| COMM 1020 | Public Speaking HH | 3 |
| COMM 1050 | Introduction to Communication SS GI | 3 |
| COMM 3020 | Communication Research Methods WE | 3 |
| COMM 3050 | Theories of Communication WE | 3 |
| COMM 319G | Intercultural Communication Encounters GI | 3 |
| COMM 4930 | Communication Capstone | 3 |
| Discipline Elective Requirements | 18 Credits | |
| Complete 18 credits within the Communication Major; 9 must be at the 3000-4000 level | 18 | |
| Writing for the Mass Media (3) | ||
| Introduction to Mass Communication HH (3) | ||
| Reporting for the Mass Media (3) | ||
| Communication Field Experience (1-3) | ||
| Introduction to Gender and Communication GI (3) | ||
| The News Editing Process (3) | ||
| Interpersonal Communication SS (3) | ||
| Introduction to Health Communication (3) | ||
| Small Group Communication and Decision Making (3) | ||
COMM 2170 | ||
| Race Class and Gender in U S Cinema GI HH (3) | ||
| Principles of Advertising (3) | ||
| Argumentation (3) | ||
| Introduction to Public Relations and Strategic Communication (3) | ||
| Organizational Communication (3) | ||
| Visual Strategies for Communication Majors (3) | ||
| Magazine Writing (3) | ||
| Independent Study (1-3) | ||
| Non Fiction Cinema History (3) | ||
| The Culture of Nature and Technology (3) | ||
| Global Cinema History GI (3) | ||
| Case Studies in Journalism (3) | ||
| Social Media Analytics (3) | ||
| Ethnographic Methods for Communication Research GI (3) | ||
| Introduction to Qualitative Communication Research (3) | ||
| Media Literacy SS (3) | ||
| Media Ethics (3) | ||
| Propaganda and Persuasion (3) | ||
| Photojournalism (3) | ||
| International Business Communication GI (3) | ||
| Fundamentals of Mediation and Negotiation (3) | ||
| Communication and Conflict (3) | ||
| Media Representation (3) | ||
| Special Topics in Communication (3) | ||
| Visual Communication Theory (3) | ||
| Public Relations and Strategic Communication Case Studies (3) | ||
| Public Relations and Strategic Communication Writing (3) | ||
| Sports Public Relations (3) | ||
| Public Relations Event and Media Coordination (3) | ||
| Crisis Communication (3) | ||
| Fashion Public Relations and Strategic Communication (3) | ||
| Health Communication and Culture (3) | ||
| International Communication GI (3) | ||
| Investigative Reporting (3) | ||
| Advertising Media Planning (3) | ||
| Creative Strategy in Communication Campaigns (3) | ||
| Free Expression in a Democratic Society (3) | ||
| Mormons Media and Culture (3) | ||
| Communication Education (3) | ||
| Interpersonal Communication Theory and Research (3) | ||
| Advanced Health Communication (3) | ||
| Group Communication (3) | ||
| Applied Survey Research (3) | ||
| Contemporary Issues in Organizational Communication (3) | ||
| Communication and Social Behavior (3) | ||
| Family Communication (3) | ||
| Communication and Leadership (3) | ||
| Communication Executive Lecture Series (1) | ||
| Media and Politics (3) | ||
| Wolverine Student Public Relations and Strategic Communication Firm (3) | ||
| Journalism Workshop (3) | ||
| Internship (3,6) | ||
| Competitive Case Studies (3) | ||
| Public Relations and Strategic Communication Campaigns (3) | ||
| Independent Study (1-3) | ||
| Communicating in Environments (3) | ||
| Fundamentals of New and Social Media (3) | ||
| Social Media Content Creation Strategy (3) | ||
| B.A. Elective Requirements | 12 Credits | |
| One foreign language | 12 | |
| Electives | 36 Credits | |
| Students may complete any courses - a total of 40 upper-division credits will be required for graduation (see academic advisor). | 36 | |
Graduation Requirements
- Completion of a minimum of 120 or more semester credits.
- Overall grade point average of 2.0 (C) or above (departments may require a higher GPA).
- Residency hours: minimum of 30 credit hours through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
- Completion of GE and specified departmental requirements.
- Completion of 16 credit hours of course work from one language to include the 1010, 1020, 2010, and 202G/2020 levels or transferred equivalents.
- Completion of COMM courses with a C- or higher.
- Successful completion of at least one Global/Intercultural course.
- Successful completion of at least two Writing Enriched courses.
Graduation Plan
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
| First Year | ||
|---|---|---|
| Semester 1 | Credit Hours | |
| ENGL 1010 | Introduction to Academic Writing CC | 3 |
| Elective | 3 | |
| HLTH 1100 or EXSC 1097 | Personal Health and Wellness TE or Fitness for Life TE | 2 |
| Fine Arts Distribution | 3 | |
| Behavioral Science/Social Science | 3 | |
| Credit Hours | 14 | |
| Semester 2 | ||
| COMM 1020 | Public Speaking HH | 3 |
| ENGL 2010 | Intermediate Academic Writing CC | 3 |
| STAT 1040 | Introduction to Statistics QL | 3 |
| Biology GE | 3 | |
| Language 1 | 4 | |
| Credit Hours | 16 | |
| Second Year | ||
| Semester 3 | ||
| COMM 1050 | Introduction to Communication SS GI | 3 |
| PHIL 2050 | Ethics and Values IH | 3 |
| Third Science GE | 3 | |
| Language 2 | 4 | |
| Elective | 2 | |
| Credit Hours | 15 | |
| Semester 4 | ||
| COMM Elective | 3 | |
| Physical Science GE | 3 | |
| Elective | 3 | |
| American Institutions GE | 3 | |
| Language 3 | 4 | |
| Credit Hours | 16 | |
| Third Year | ||
| Semester 5 | ||
| COMM 3020 | Communication Research Methods WE | 3 |
| COMM 319G | Intercultural Communication Encounters GI | 3 |
| COMM Upper Division Elective | 3 | |
| Foreign Language 202G | 4 | |
| Elective | 3 | |
| Credit Hours | 16 | |
| Semester 6 | ||
| COMM 3050 | Theories of Communication WE | 3 |
| COMM Elective | 3 | |
| COMM Upper Division Elective | 3 | |
| Elective | 4 | |
| Elective | 3 | |
| Credit Hours | 16 | |
| Fourth Year | ||
| Semester 7 | ||
| COMM Elective | 3 | |
| COMM Upper Division Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credit Hours | 15 | |
| Semester 8 | ||
| COMM 4930 | Communication Capstone | 3 |
| Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credit Hours | 12 | |
| Total Credit Hours | 120 | |
Program Learning Outcomes
- Foundational Knowledge: Students demonstrate knowledge of the field of communication and the meaning and purpose of communication at the individual, group, and societal level.
- Research Expertise: Students develop in-depth and critical thinking/professional skills.
- Application of Foundational Knowledge and Research Expertise: Students apply knowledge and expertise to real-world situations and/or research questions.
- Diversity and Cultural Perspectives: Students develop an understanding of diversity and cultural perspectives in local, regional, and global society.