Public Relations and Strategic Communication, Minor

Visit the Communication Department page for more information on the program and access to advising.

Program Description

The BA/BS/Minor will give students the opportunity to earn a full major/minor in the field of public relations and strategic communication. This degree prepares students with the necessary skills to communicate (a) visually, (b) orally, and through the (c) written word in traditional and digital mediums, as demanded by the ever-changing nature of strategic communication and public relations.

Program Requirements

Course List

Code	Title	Credit Hours
Total Credit Hours		18
Discipline Core Requirements		18 Credits
COMM 2300	Introduction to Public Relations and Strategic Communication	3
COMM 3520	Public Relations and Strategic Communication Case Studies	3
COMM 3530	Public Relations and Strategic Communication Writing	3
Complete 9 credits of Communication courses, 6 must be upper-division credits (3000-4000 level classes)		9
COMM 1020	Public Speaking (3)
COMM 1050	Introduction to Communication (3)
COMM 1130	Writing for the Mass Media (3)
COMM 1500	Introduction to Mass Communication (3)
COMM 1610	Reporting for the Mass Media (3)
COMM 2020R	Communication Field Experience (1-3)
COMM 2070G	Introduction to Gender and Communication (3)
COMM 2100	The News Editing Process (3)
COMM 2110	Interpersonal Communication (3)
COMM 2115	Introduction to Health Communication (3)
COMM 2120	Small Group Communication and Decision Making (3)
COMM 2140	Media Literacy (undefined)
COMM 2170G	Race Class and Gender in U S Cinema (3)
COMM 2250	Principles of Advertising (3)
COMM 2270	Argumentation (3)
COMM 2400	Organizational Communication (3)
COMM 2510	Visual Strategies for Communication Majors (3)
COMM 2790	Magazine Writing (3)
COMM 2900R	Independent Study (1-3)
COMM 3020	Communication Research Methods (3)
COMM 3025	Introduction to Qualitative Communication Research (3)
COMM 3040	Media Ethics (3)
COMM 3050	Theories of Communication (3)
COMM 3100	Propaganda and Persuasion (3)
COMM 3110	Non Fiction Cinema History (3)
COMM 3115	Communicating in Environments (3)
COMM 3120	Fundamentals of New and Social Media (3)
COMM 3130	The Culture of Nature and Technology (3)
COMM 3140	Social Media Content Creation Strategy (3)
COMM 3160	Social Media Analytics (3)
COMM 3170G	Ethnographic Methods for Communication Research (3)
COMM 3190G	Intercultural Communication Encounters (3)
COMM 3290	Photojournalism (3)
COMM 3320G	International Business Communication (3)
COMM 3410	Fundamentals of Mediation and Negotiation (3)
COMM 3420	Communication and Conflict (3)
COMM 3500	Media Representation (3)
COMM 3500R	Special Topics in Communication (3)
COMM 3510	Visual Communication Theory (3)
COMM 3540	Sports Public Relations (3)
COMM 3560	Public Relations Event and Media Coordination (3)
COMM 3570	Crisis Communication (3)
COMM 3580	Fashion Public Relations and Strategic Communication (3)
COMM 3610	Health Communication and Culture (3)
COMM 3660	Investigative Reporting (3)
COMM 3680	Advertising Media Planning (3)
COMM 3690	Creative Strategy in Communication Campaigns (3)
COMM 3700	Free Expression in a Democratic Society (3)
COMM 3780	Mormons Media and Culture (3)
COMM 3790	Case Studies in Journalism (3)
COMM 4010G	Communication Education (3)
COMM 4110	Interpersonal Communication Theory and Research (3)
COMM 4115	Advanced Health Communication (3)
COMM 4120	Group Communication (3)
COMM 4125	Applied Survey Research (3)
COMM 4170	Contemporary Issues in Organizational Communication (3)
COMM 4180	Communication and Social Behavior (3)
COMM 4190	Family Communication (3)
COMM 4250	Communication and Leadership (3)
COMM 4310R	Communication Executive Lecture Series (1)
COMM 4500	Media and Politics (3)
COMM 4630	Wolverine Student Public Relations and Strategic Communication Firm (3)
COMM 4790R	Journalism Workshop (3)
COMM 4810R	Internship (3,6)
COMM 4830	Competitive Case Studies (3)
COMM 4850	Public Relations and Strategic Communication Campaigns (3)
COMM 4930	Communication Capstone (3)
COMM 4970R	Independent Study (1-3)

Graduation Requirements

1. Completion of COMM courses with a C- or higher.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.

Plan of Study Grid

Second Year
Semester 3		Credit Hours
COMM 2300	Introduction to Public Relations and Strategic Communication	3
	Credit Hours	3
Semester 4
COMM Elective		3
	Credit Hours	3
Third Year
Semester 5
COMM 3530	Public Relations and Strategic Communication Writing	3
	Credit Hours	3
Semester 6
COMM Upper Division Elective		3
COMM 3520	Public Relations and Strategic Communication Case Studies	3
	Credit Hours	6
Fourth Year
Semester 7
COMM Upper Division Elective		3
	Credit Hours	3
	Total Credit Hours	18