Digital Marketing, B.S.
Visit the Marketing Department page for more information on the program and access to advising.
Program Description
The Digital Marketing major at UVU offers an analytical, applied, engaged-learning approach to digital marketing. Students learn a balance of marketing strategy, content creation, graphic design, and website/social media analytics for marketing campaigns. The digital marketing major offers an expanding menu of beginning and advanced courses that allow students to use their digital marketing skills for live engaged-learning clients.
Matriculation Requirements
Students will be limited to 9 hours of upper-division credit until matriculation is completed.
| Code | Title | Credit Hours |
|---|---|---|
| ACC 2110 | Principles of Accounting I | 3 |
| ECON 2010 | Principles of Economics I | 3 |
| Complete one of the following: 2 | ||
My Educator | ||
| Business Computer Proficiency | ||
| Spreadsheet Applications | ||
| MKTG 2200G | Written Business Communication | 3 |
| MKTG 2390 | Professional Business Presentations | 3 |
| MGMT 2340 | Business Statistics I | 3 |
| or STAT 2040 | Principles of Statistics | |
| MGMT 2400 | Data Analytics for Business | 3 |
Students cannot take the following courses until they have matriculated: , MGMT 3450 Operations Management and MGMT 4860 Business Strategy Formulation and Implementation
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Total Credit Hours | 120 | |
| General Education Requirements | 30 Credits | |
| ENGL 1010 | Introduction to Academic Writing | 3 |
| or ENGH 1005 | Literacies and Composition Across Contexts | |
| ENGL 2010 | Intermediate Academic Writing | 3 |
| Complete one of the following: | 3 | |
| College Algebra (4) | ||
| College Algebra with Preliminaries (5) | ||
| College Algebra for Business (3) | ||
An Advanced Placement (AP) Mathematics Test with a score of 3 or higher | ||
| Complete one of the following: | 3 | |
| US History to 1877 and US History since 1877 (6) | ||
| American History (3) | ||
| US Economic History (3) | ||
| American Heritage (3) | ||
| American National Government (3) | ||
| Complete the following: | ||
| Social Science | 3 | |
| Biology | 3 | |
| Physical Science | 3 | |
| Fine Arts | 3 | |
| Personal, Professional, and Civic Growth | 3 | |
| Humanities | 3 | |
| Discipline Core Requirements | 18 Credits | |
| Matriculation Courses: | ||
| ACC 2110 | Principles of Accounting I | 3 |
| Complete one of the following: 2 | ||
My Educator | ||
| Business Computer Proficiency (3) | ||
| Spreadsheet Applications (3) | ||
| Complete the following: | ||
| MKTG 2200G | Written Business Communication (Complete with B- grade or higher) | 3 |
| ECON 2010 | Principles of Economics I | 3 |
| MGMT 2340 | Business Statistics I | 3 |
| or STAT 2040 | Principles of Statistics | |
| MKTG 2390 | Professional Business Presentations | 3 |
| MGMT 2400 | Data Analytics for Business | 3 |
| Business Core Courses: | 15 Credits | |
| FIN 3100 | Principles of Finance | 3 |
| MGMT 3000 | Organizational Behavior | 3 |
| MKTG 3600 | Principles of Marketing | 3 |
| MGMT 3450 | Operations Management 1 | 3 |
| MGMT 4860 | Business Strategy Formulation and Implementation 1 | 3 |
| Digital Marketing Core: | 28 Credits | |
| ENTR 2930R | Entrepreneurship Lecture Series | 1 |
| or MGMT 2950R | Executive Lecture Series | |
| MKTG 1890 | Introduction to Careers in Business | 1 |
| MKTG 3890 | Business Career Strategy | 2 |
| MKTG 3300 | Marketing Analytics | 3 |
| MKTG 3660 | Digital Marketing | 3 |
| MKTG 3170 | Digital Advertising | 3 |
| MKTG 3680 | Marketing with Social Media | 3 |
| MKTG 3690 | Digital Marketing Analytics | 3 |
| MKTG 3665 | Search Engine Optimization | 3 |
| MKTG 4150 | Digital Marketing Capstone | 3 |
| or MKTG 4650 | Marketing Management Capstone | |
| MKTG 4830R | Digital Marketing Internship (1-3 credits) | 3 |
| Elective Requirements | 29 Credits | |
| Marketing Electives: Select from approved list; see advisors. Transfer students needing global/intercultural credit should take MKTG 3350G. | 12 | |
Six credits upper division marketing electives. | ||
Six credit upper or lower division electives from approved list. | ||
| General Electives: Any course numbered 1000 or higher. (17 credits needed) | 17 | |
- 1
Cannot be taken until student is matriculated.
- 2
Students are required to complete My Educator with a score of 80 percent or higher, or complete either IM 2010 Business Computer Proficiency or IM 2600 Spreadsheet Applications with a grade of B- or higher.
Graduation Requirements
- Completion of a minimum of 120 semester credits required in the BS degree; at least 40 credit hours must be upper-division courses.
- Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
- Residency hours: Minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
- Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
- Successful completion of at least one Global/Intercultural course.
- Successful completion of at least two Writing Enriched (WE) courses.
NOTE: Students will be limited to 9 hours of upper-division credit until matriculation is completed.
Graduation Plan
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
| First Year | ||
|---|---|---|
| Semester 1 | Credit Hours | |
| ENGL 1010 or ENGH 1005 | Introduction to Academic Writing or Literacies and Composition Across Contexts | 3 |
| Complete one of the following: | 3 | |
| College Algebra | ||
| College Algebra with Preliminaries | ||
| College Algebra for Business | ||
| Physical Science | 3 | |
| Fine Arts | 3 | |
| General Elective | 2 | |
| MKTG 1890 | Introduction to Careers in Business | 1 |
| Credit Hours | 15 | |
| Semester 2 | ||
| ENGL 2010 | Intermediate Academic Writing | 3 |
| MGMT 2400 | Data Analytics for Business | 3 |
| Biology | 3 | |
| American Institutions | 3 | |
| MKTG 2390 | Professional Business Presentations | 3 |
| Credit Hours | 15 | |
| Second Year | ||
| Semester 1 | ||
| MGMT 2340 | Business Statistics I | 3 |
| ACC 2110 | Principles of Accounting I | 3 |
| ECON 2010 | Principles of Economics I | 3 |
| MKTG 2200G | Written Business Communication | 3 |
| General Elective | 3 | |
| Complete one of the following: | ||
My Educator | ||
| Business Computer Proficiency | ||
| Spreadsheet Applications | ||
| Credit Hours | 15 | |
| Semester 2 | ||
| MKTG 3600 | Principles of Marketing | 3 |
| MGMT 3000 | Organizational Behavior | 3 |
| Social Science | 3 | |
| Personal, professional, and civic growth | 3 | |
| Humanities | 3 | |
| Credit Hours | 15 | |
| Third Year | ||
| Semester 1 | ||
| FIN 3100 | Principles of Finance | 3 |
| MKTG 3890 | Business Career Strategy | 2 |
| MKTG 3690 | Digital Marketing Analytics | 3 |
| MKTG 3660 | Digital Marketing | 3 |
| MKTG 3665 | Search Engine Optimization | 3 |
| Credit Hours | 14 | |
| Semester 2 | ||
| MGMT 3450 | Operations Management | 3 |
| MKTG 3170 | Digital Advertising | 3 |
| MKTG 4830R | Digital Marketing Internship | 3 |
| General Elective | 6 | |
| Credit Hours | 15 | |
| Fourth Year | ||
| Semester 1 | ||
| MGMT 4860 | Business Strategy Formulation and Implementation | 3 |
| MKTG 3680 | Marketing with Social Media | 3 |
| MGMT 2950R or ENTR 2930R | Executive Lecture Series or Entrepreneurship Lecture Series | 1 |
| MKTG 3300 | Marketing Analytics | 3 |
| General Elective | 3 | |
| General Elective | 3 | |
| Credit Hours | 16 | |
| Semester 2 | ||
| MKTG 4150 | Digital Marketing Capstone | 3 |
| Upper Division Electives | 6 | |
| Lower Division Electives | 6 | |
| Credit Hours | 15 | |
| Total Credit Hours | 120 | |
An online graduation plan offers students a flexible yet structured approach to their academic journey. While this sample serves as a general guideline, individual plans may differ based on Math and English placement scores. Meeting with an academic advisor is strongly recommended to customize plans and ensure all graduation requirements are met.
Courses marked with an asterisk (*) are Certified Online Courses, meeting UVU’s high standards for quality and accessibility.
| First Year | ||
|---|---|---|
| Semester 1 | Credit Hours | |
| ENGL 1010 or ENGH 1005 |
Introduction to Academic Writing * or Literacies and Composition Across Contexts |
3 |
| Complete one of the following: | 3 | |
| College Algebra * | ||
| College Algebra with Preliminaries * | ||
| College Algebra for Business * | ||
| Physical Science | 3 | |
| Fine Arts | 3 | |
| General Elective | 2 | |
| MKTG 1890 | Introduction to Careers in Business | 1 |
| Credit Hours | 15 | |
| Semester 2 | ||
| ENGL 2010 | Intermediate Academic Writing * | 3 |
| MGMT 2400 | Data Analytics for Business | 3 |
| Biology | 3 | |
| American Institutions | 3 | |
| MKTG 2390 | Professional Business Presentations | 3 |
| Credit Hours | 15 | |
| Second Year | ||
| Semester 3 | ||
| MGMT 2340 | Business Statistics I | 3 |
| ACC 2110 | Principles of Accounting I * | 3 |
| ECON 2010 | Principles of Economics I | 3 |
| MKTG 2200G | Written Business Communication | 3 |
| Complete one of the following: | 3 | |
My Educator |
||
| Business Computer Proficiency | ||
| Spreadsheet Applications | ||
| Credit Hours | 15 | |
| Semester 4 | ||
| MKTG 3600 | Principles of Marketing | 3 |
| MGMT 3000 | Organizational Behavior * | 3 |
| Social Science | 3 | |
| Personal, Professional, and Civic Growth | 3 | |
| Humanities | 3 | |
| Credit Hours | 15 | |
| Third Year | ||
| Semester 5 | ||
| FIN 3100 | Principles of Finance | 3 |
| MKTG 3890 | Business Career Strategy | 2 |
| MKTG 3690 | Digital Marketing Analytics * | 3 |
| MKTG 3660 | Digital Marketing | 3 |
| MKTG 3665 | Search Engine Optimization | 3 |
| Credit Hours | 14 | |
| Semester 6 | ||
| MGMT 3450 | Operations Management | 3 |
| MKTG 3170 | Digital Advertising | 3 |
| MKTG 4830R | Digital Marketing Internship | 3 |
| General Elective | 6 | |
| Credit Hours | 15 | |
| Fourth Year | ||
| Semester 7 | ||
| MGMT 4860 | Business Strategy Formulation and Implementation * | 3 |
| MKTG 3680 | Marketing with Social Media | 3 |
| MGMT 2950R or ENTR 2930R |
Executive Lecture Series or Entrepreneurship Lecture Series |
1 |
| MKTG 3300 | Marketing Analytics * | 3 |
| General Elective | 6 | |
| Credit Hours | 16 | |
| Semester 8 | ||
| MKTG 4150 or MKTG 4650 |
Digital Marketing Capstone or Marketing Management Capstone |
3 |
| Upper Division Elective | 6 | |
| Lower Division Elective | 6 | |
| Credit Hours | 15 | |
| Total Credit Hours | 120 | |
Program Learning Outcomes
- Analyze quantitatively and qualitatively market conditions for insights that inform marketing strategy, campaigns, and plans.
- Develop effective marketing plans and campaigns that account for customer differences and preferences, competition, and the impact of other relevant market factors.
- Create digital marketing campaigns that include effective use of digital advertising, social media, and analytics.
- Coordinate a significant team marketing project for a business client.
- Communicate analysis, decisions, campaigns, and plans to stakeholders effectively.
Marketing managers
- Total Positions389,100
- Field Growth8.2%
- Median Salary$157,620
- Average Openings34.8
Market research analysts and marketing specialists
- Total Positions903,400
- Field Growth8.3%
- Median Salary$74,680
- Average Openings88.5
Web and digital interface designers
- Total Positions128,600
- Field Growth7.9%
- Median Salary$98,540
- Average Openings9.9
Business teachers, postsecondary
- Total Positions104,900
- Field Growth6.7%
- Median Salary$97,130
- Average Openings8.7