Marketing, B.A.

The Marketing Department offers students three different tracks each providing a theoretical and in-depth professional preparation in the field. The Marketing Management track which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The Digital Marketing track which provides courses in internet marketing, social media, and web analytics. The Sales track which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Matriculation Requirements

Course List

Code	Title	Credit Hours
Complete one of the following:
My Educator 1
IM 2600	Spreadsheet Applications
IM 2010	Business Computer Proficiency
ACC 2110	Principles of Accounting I	3
ECON 2010	Principles of Economics I SS	3
MKTG 220G	Written Business Communication GI WE	3
MKTG 2390	Professional Business Presentations	3
MGMT 2340	Business Statistics I	3
or STAT 2040	Principles of Statistics QL
MGMT 2400	Data Analytics for Business	3

• Students will be limited to 9 hours of upper-division credit until matriculation is completed.
• Students cannot take MGMT 3450, and MGMT 4860 until matriculation courses are completed

*

My Educator requires a score of 80% or better while IM 2010 or IM 2600 require a grade of B- or better.

Program Requirements

Graduation Requirements

1. Completion of a minimum of 120 semester credits required in the BA degree; at least 40 credit hours must be upper-division courses.
2. Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
3. Residency hours: Minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours.
4. Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
5. Successful completion of at least one Global/Intercultural course.
6. Successful completion of at least two Writing Enriched (WE) courses.
    

NOTE: Students will be limited to 9 hours of upper-division credit until matriculation is completed.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.

Plan of Study Grid

First Year
Semester 1		Credit Hours
ENGL 1010 or ENGH 1005	Introduction to Academic Writing CC or Literacies and Composition Across Contexts CC	3
Fine Arts Distribution		3
Physical Science Distribution		3
HLTH 1100 or EXSC 1097	Personal Health and Wellness TE or Fitness for Life TE	2
Language (1010 Level)		4
	Credit Hours	15
Semester 2
American Institutions		3
Biology Distribution		3
Complete one of the following:		3
MATH 1050	College Algebra QL
MATH 1055	College Algebra with Preliminaries QL
MATH 1090	College Algebra for Business QL
Language (1020 level)		4
ENGL 2010	Intermediate Academic Writing CC	3
	Credit Hours	16
Second Year
Semester 3
PHIL 2050	Ethics and Values IH	3
MGMT 2400	Data Analytics for Business	3
ECON 2010	Principles of Economics I SS	3
MKTG 220G	Written Business Communication GI WE	3
Language (2010 level)		4
	Credit Hours	16
Semester 4
Humanities Distribution (Lang 202G/2020 level)		4
ACC 2110	Principles of Accounting I	3
MKTG 1890	Introduction to Careers in Business	1
MGMT 295R or ENTR 293R	Executive Lecture Series or Entrepreneurship Lecture Series	1
MKTG 2390	Professional Business Presentations	3
Third Science Distribution		3
Complete one of the following:
My Educator
IM 2010	Business Computer Proficiency
IM 2600	Spreadsheet Applications
	Credit Hours	15
Third Year
Semester 5
MKTG 3890	Business Career Strategy	2
MKTG 4600	Customer Experience	3
MKTG 3600	Principles of Marketing	3
MGMT 3000	Organizational Behavior WE	3
MGMT 2340	Business Statistics I	3
	Credit Hours	14
Semester 6
FIN 3100	Principles of Finance	3
MGMT 3450	Operations Management	3
MKTG 3300	Marketing Analytics	3
MKTG 3700	Fundamentals of Product Management	3
MKTG 3650	Professional Selling	3
	Credit Hours	15
Fourth Year
Semester 7
MKTG 3660	Digital Marketing	3
MKTG ELECTIVES		3
MKTG ELECTIVES		3
MKTG ELECTIVES		3
General Elective		2
	Credit Hours	14
Semester 8
MGMT 4860	Business Strategy Formulation and Implementation	3
MKTG 4650	Marketing Management Capstone	3
Complete one of the following:		3
MKTG 481R	Marketing Internship
MKTG 482R	Sales Internship
MKTG 483R	Digital Marketing Internship
MKTG Elective		3
MKTG Elective		3
	Credit Hours	15
	Total Credit Hours	120

Program Learning Outcomes

1. Analyze quantitatively and qualitatively market conditions for insights that inform marketing strategy, campaigns, and plans.
2. Develop effective marketing plans and campaigns that account for customer differences and preferences, competition, and the impact of other relevant market factors.
3. Improve a customer solution through the effective use of product management best practices.
4. Create a digital marketing campaign that effectively employs digital advertising, social media, and analytics.
5. Apply a sales approach using customer-centric sales principles.
6. Coordinate a significant team marketing project for a business client.
7. Communicate analysis, decisions, campaigns, and plans to stake holders effectively.