Marketing, B.A.

The Marketing Department offers students three different tracks each providing a theoretical and in-depth professional preparation in the field. The Marketing Management track which provides a broad base of experiential classes and the most flexibility in scheduling for employed students. The Digital Marketing track which provides courses in internet marketing, social media, and web analytics. The Sales track which prepares students for a career in sales with courses in personal selling, sales management, and sales analytics. Whichever track is chosen, a professional internship is highly encouraged.

Matriculation Requirements

Complete one of the following:
My Educator 1
Spreadsheet Applications
Business Computer Proficiency
ACC 2110Principles of Accounting I3
ECON 2010Principles of Economics I SS3
MKTG 220GWritten Business Communication GI WE3
MKTG 2390Professional Business Presentations3
MGMT 2340Business Statistics I3
or STAT 2040 Principles of Statistics QL
MGMT 2400Data Analytics for Business3
  • Students will be limited to 9 hours of upper-division credit until matriculation is completed.
  • Students cannot take MGMT 3450, and MGMT 4860 until matriculation courses are completed

My Educator requires a score of 80% or better while IM 2010 or IM 2600 require a grade of B- or better.