The Certificate of Proficiency in Product Management includes courses that teach product management, marketing research, data collection and analysis, marketing fundamentals, customer behavior, and services marketing including SaaS marketing. Certification signals product management capability to current employers. The certificate provides an opportunity for professionals to retool and stay current with ever-changing industry trends.
Graduation Plan
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
Plan of Study Grid | First Year |
|---|
| Semester 1 |
|---|
| MGMT 2400 | Data Analytics for Business | 3 |
| MKTG 3600 | Principles of Marketing | 3 |
| | Credit Hours | 6 |
| Semester 2 |
|---|
| MKTG 3700 | Fundamentals of Product Management | 3 |
| MKTG 3620 | Consumer Behavior | 3 |
| MKTG 3630 | Services Marketing | 3 |
| MKTG 4600 | Customer Experience | 3 |
| | Credit Hours | 12 |
| | Total Credit Hours | 18 |
