Product Management, Certificate of Proficiency

Visit the Marketing Department page for more information on the program and access to advising.

Program Description

The Certificate of Proficiency in Product Management includes courses that teach product management, marketing research, data collection and analysis, marketing fundamentals, customer behavior, and services marketing including SaaS marketing. Certification signals product management capability to current employers. The certificate provides an opportunity for professionals to retool and stay current with ever-changing industry trends.

Program Requirements

Course List

Code	Title	Credit Hours
Total Credit Hours		18
Discipline Core Requirements
MGMT 2400	Data Analytics for Business 1	3
MKTG 3600	Principles of Marketing	3
MKTG 3700	Fundamentals of Product Management	3
MKTG 3630	Services Marketing	3
MKTG 3620	Consumer Behavior	3
MKTG 4600	Customer Experience	3

¹

Can be taken simultaneously with MKTG 3600.

Graduation Requirements

1. Completion of a minimum of 18 semester credits.
2. Overall grade point average of 2.0 (C-) or above.
3. Residency hours-- minimum of 6 credit hours through course attendance at UVU.

Graduation Plan

This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.

Plan of Study Grid

First Year
Semester 1		Credit Hours
MGMT 2400	Data Analytics for Business	3
MKTG 3600	Principles of Marketing	3
	Credit Hours	6
Semester 2
MKTG 3700	Fundamentals of Product Management	3
MKTG 3620	Consumer Behavior	3
MKTG 3630	Services Marketing	3
MKTG 4600	Customer Experience	3
	Credit Hours	12
	Total Credit Hours	18

An online graduation plan offers students a flexible yet structured approach to their academic journey. While this sample serves as a general guideline, individual plans may differ based on Math and English placement scores. Meeting with an academic advisor is strongly recommended to customize plans and ensure all graduation requirements are met.

Courses marked with an asterisk (*) are Certified Online Courses, meeting UVU’s high standards for quality and accessibility.

Plan of Study Grid

First Year
Semester 1		Credit Hours
MGMT 2400	Data Analytics for Business	3
MKTG 3600	Principles of Marketing	3
	Credit Hours	6
Semester 2
MKTG 3700	Fundamentals of Product Management *	3
MKTG 3620	Consumer Behavior *	3
MKTG 3630	Services Marketing *	3
MKTG 4600	Customer Experience *	3
	Credit Hours	12
	Total Credit Hours	18

Program Learning Outcomes

1. Analyze quantitatively and qualitatively customer needs that inform product development.
2. Determine which firm constraints should inform product development.
3. Create customer personas and journey maps supporting product development.
4. Communicate effectively with customers, designers, developers, engineers, and other product stakeholders in the product development effort.