Event Management, B.S.
Visit the Organizational Leadership Department page for more information on the program and access to advising.
Program Description
The Event Management, B.S. equips students with the knowledge and practical skills to plan and manage events of all sizes, including meetings, conventions, special events, and large public gatherings. Coursework emphasizes strategic planning, communication, risk management, customer service, marketing, finance, and logistics, grounded in both hospitality management and business principles. Students gain hands-on experience through projects, real-world events, and internships, building strong connections with industry partners. Graduates are prepared for diverse careers in private, public, and nonprofit organizations within the dynamic event industry.
Matriculation Requirements
| Code | Title | Credit Hours |
|---|---|---|
| ACC 2110 | Principles of Accounting I | 3 |
| Complete one of the following: 1 | ||
| Business Computer Proficiency | ||
| Spreadsheet Applications | ||
My Educator | ||
| MGMT 2340 | Business Statistics I | 3 |
| MKTG 2390 | Professional Business Presentations | 3 |
| MKTG 2200G | Written Business Communication | 3 |
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Total Credit Hours | 120 | |
| General Education Requirements | 30 Credits | |
| ENGL 1010 | Introduction to Academic Writing | 3 |
| or ENGL 1005 | Foundations of Academic Writing | |
| ENGL 2010 | Intermediate Academic Writing | 3 |
| Complete one of the following: | 3 | |
| Quantitative Reasoning (3) | ||
| Quantitative Reasoning with Integrated Algebra (6) | ||
| Introduction to Statistics (3) | ||
| Introduction to Statistics with Algebra (5) | ||
| College Algebra (4) | ||
| College Algebra with Preliminaries (5) | ||
| College Algebra for Business (3) | ||
| Complete one of the following: | 3 | |
| American Heritage (3) | ||
| American National Government (3) | ||
| US History to 1877 and US History since 1877 (6) | ||
| American History (3) | ||
| US Economic History (3) | ||
| Distribution Courses: | ||
| Biology | 3 | |
| Physical Science | 3 | |
| Personal, Professional, and Civic Growth | 3 | |
| Social Science | 3 | |
| Humanities | 3 | |
| Fine Arts | 3 | |
| Matriculation Requirements | 15 Credits | |
| ACC 2110 | Principles of Accounting I | 3 |
| MGMT 2340 | Business Statistics I | 3 |
| or STAT 2040 | Principles of Statistics | |
| ECON 1010 | Economics as a Social Science | 3 |
| or ECON 2010 | Principles of Economics I | |
| MKTG 2200G | Written Business Communication | 3 |
| MKTG 2390 | Professional Business Presentations | 3 |
| Complete one of the following: 1 | ||
| Business Computer Proficiency (3) | ||
| Spreadsheet Applications (3) | ||
My Educator | ||
| Business Core Requirements | 35 Credits | |
| HM 3000 | Hospitality Industry Foundations | 3 |
| HM 3020 | Hospitality Managerial Accounting I | 3 |
| HM 3030 | Hospitality Managerial Accounting II | 3 |
| HM 3100 | Hospitality Law | 3 |
| HM 3150 | Hospitality Finance | 3 |
| HM 3210 | Event Venue and Convention Management | 3 |
| HM 3400 | Hotel Industry Analytics | 2 |
| HM 3710 | Marketing of Hospitality Services | 3 |
| HM 4550 | Hospitality Strategic Management | 3 |
| HM 4810R | Internship | 6 |
| MGMT 3000 | Organizational Behavior | 3 |
| or HR 3430 | Introduction to Human Resource Management | |
| Event Management Core Requirements | 27 Credits | |
| ART 1400 | Graphic Computer Applications | 3 |
| or COMM 2510 | Visual Strategies for Communication Majors | |
| COMM 2300 | Introduction to Public Relations and Strategic Communication | 3 |
| COMM 3530 | Public Relations and Strategic Communication Writing | 3 |
| HM 4200 | Event Planning | 3 |
| HM 4250 | Advanced Event Production | 3 |
| Complete 6 elective credits from the following: | 6 | |
| Culinary Basics (3) | ||
| Introduction to Sport Management (3) | ||
| Intro to Technical Theatre (2) co-req THEA 1514 | ||
| Intro to Technical Theatre Lab (1) co-req THEA 1513 | ||
| Introduction to Lighting and Sound (3) | ||
| Introduction to Interior Design (3) | ||
| Complete 6 upper division elective credits from the following: | 6 | |
| Launching a New Venture - For Non-Business Majors (3) | ||
| Operations Management (3) | ||
| Public Relations Event and Media Coordination (3) | ||
| Professional Selling (3) | ||
| Digital Marketing (3) | ||
| Advertising and Promotion (3) | ||
| Marketing with Social Media (3) | ||
| Content Marketing (3) | ||
| General Electives | 13 Credits | |
| Complete 13 General Electives 1000 level or higher | 13 | |
Graduation Requirements
- Completion of a minimum of 120 semester credits with at least 40 credit hours of upper-division classes.
- Overall grade point average 2.0 or above with a minimum of 2.5 GPA in all Woodbury School of Business courses. No grade lower than a "C-" in core and specialization courses.
- Residency hours: minimum of 30 credit hours of business courses through course attendance at UVU, with at least 10 hours earned in the last 45 hours. At least 12 of the credit hours must be in Event Management courses.
- Completion of GE and specified departmental requirements. Students are responsible for completing all prerequisite courses.
- Successful completion of at least one Global/Intercultural course.
- Successful completion of at least two Writing Enriched (WE) courses.
NOTE: Students will be limited to 9 hours of upper-division credit until Matriculation is completed.
Graduation Plan
This graduation plan is a sample plan and is intended to be a guide. Your specific plan may differ based on your Math and English placement and/or transfer credits applied. You are encouraged to meet with an advisor and set up an individualized graduation plan in Wolverine Track.
| First Year | ||
|---|---|---|
| Semester 1 | Credit Hours | |
| ENGL 1010 or ENGL 1005 | Introduction to Academic Writing or Foundations of Academic Writing | 3 |
| Complete one of the following: | 3 | |
| Quantitative Reasoning | ||
| Quantitative Reasoning with Integrated Algebra | ||
| Introduction to Statistics | ||
| Introduction to Statistics with Algebra | ||
| College Algebra | ||
| College Algebra with Preliminaries | ||
| College Algebra for Business | ||
| Fine Arts Distribution | 3 | |
| Physical Science Distribution | 3 | |
| American Institutions | 3 | |
| Credit Hours | 15 | |
| Semester 2 | ||
| ENGL 2010 | Intermediate Academic Writing | 3 |
| ECON 1010 or ECON 2010 | Economics as a Social Science or Principles of Economics I | 3 |
| Biology Distribution | 3 | |
| General Elective (IM 2010 or IM 2600 Grade of B- or higher required) | 3 | |
| Humanities Distribution | 3 | |
| Credit Hours | 15 | |
| Second Year | ||
| Semester 1 | ||
| MGMT 2340 or STAT 2040 | Business Statistics I or Principles of Statistics | 3 |
| MKTG 2200G | Written Business Communication | 3 |
| Social Science Distribution | 3 | |
| Personal, Professional, and Civic Growth | 3 | |
| General Elective | 4 | |
| Credit Hours | 16 | |
| Semester 2 | ||
| COMM 2300 | Introduction to Public Relations and Strategic Communication | 3 |
| HM 3000 | Hospitality Industry Foundations | 3 |
| ACC 2110 | Principles of Accounting I | 3 |
| MKTG 2390 | Professional Business Presentations | 3 |
| General Elective | 3 | |
| Credit Hours | 15 | |
| Third Year | ||
| Semester 1 | ||
| ART 1400 | Graphic Computer Applications | 3 |
| HM 3020 | Hospitality Managerial Accounting I | 3 |
| HM 3030 | Hospitality Managerial Accounting II | 3 |
| HM 3210 | Event Venue and Convention Management | 3 |
| General Elective | 3 | |
| Credit Hours | 15 | |
| Semester 2 | ||
| HM 4200 | Event Planning | 3 |
| HM 3400 | Hotel Industry Analytics | 2 |
| HM 3150 | Hospitality Finance | 3 |
| COMM 3530 | Public Relations and Strategic Communication Writing | 3 |
| Event Management Lower Division Elective | 3 | |
| Credit Hours | 14 | |
| Fourth Year | ||
| Semester 1 | ||
| HM 4810R | Internship | 6 |
| HM 3710 | Marketing of Hospitality Services | 3 |
| Event Management Lower Division Elective | 3 | |
| Event Management Upper Division Elective | 3 | |
| Credit Hours | 15 | |
| Semester 2 | ||
| HM 4250 | Advanced Event Production | 3 |
| HM 4550 | Hospitality Strategic Management | 3 |
| MGMT 3000 or HR 3430 | Organizational Behavior or Introduction to Human Resource Management | 3 |
| HM 3100 | Hospitality Law | 3 |
| Event Management Upper Division Credit | 3 | |
| Credit Hours | 15 | |
| Total Credit Hours | 120 | |
Program Learning Outcomes
- Apply principles of marketing, finance, design, risk management, and operations to plan and manage different events.
- Develop and implement live events from inception through evaluation using industry-standard practices.
- Communicate effectively with different stakeholders to market, promote, and manage events.
- Evaluate event challenges and make informed management decisions using critical thinking and problem-solving skills.
- Demonstrate leadership and conflict resolution skills to manage people, vendors, and partners in the global event industry.
Food service managers
- Total Positions393,600
- Field Growth1.5%
- Median Salary$63,060
- Average Openings44.5
Entertainment and recreation managers, except gambling
- Total Positions35,800
- Field Growth10.8%
- Median Salary$73,460
- Average Openings4.8
Lodging managers
- Total Positions53,300
- Field Growth9.9%
- Median Salary$65,360
- Average Openings6.0
Personal service managers, all other
- Total Positions27,900
- Field Growth6.9%
- Median Salary$57,570
- Average Openings2.3